http://staging.blog.biakelsey.com/index.php/2006/05/03/Go-Long-on-Traditional-Media/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2006/05/03/Go-Long-on-Traditional-Media/comment-page-1/#comment-1968 Fri, 05 May 2006 00:00:00 +0000 #comment-1968 I agree. Saying 10 years means nothing. It is a little bit like the flight attendant who says "We’ll be taking off in about 20 minutes." Truth is that no one knows so act now…or never will be here before you know it.

]]> http://staging.blog.biakelsey.com/index.php/2006/05/03/Go-Long-on-Traditional-Media/comment-page-1/#comment-1969 Fri, 05 May 2006 00:00:00 +0000 #comment-1969 The Yellow Pages industry will not necessarily be done in by competitiors, rather it will be a self inflicted wound. The old guard mentality of protecting revenues and "operationalizing" organizations and products are allowing others to creep into the Yellow Pages space and are quickly making themselves more relevant to consumers and advertisers. The on-line media tidal wave, the mobile revolution, and the consumer generated media tsunami are threatening to overwhelm our industry. If we are to survive, we need to be focusing on how to make our products and data relevant to both on-line and off-line consumers and advertisers. Google, Yahoo and others are anxious to win over our advertiser –this should be a wake up call.

]]> http://staging.blog.biakelsey.com/index.php/2006/05/03/Go-Long-on-Traditional-Media/comment-page-1/#comment-1967 Thu, 04 May 2006 00:00:00 +0000 #comment-1967 Is 10 years a "long" way away? The last 10 years have gone quickly, companies ought to be in a "hurry to fix it."

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