MindlessPetition.org

So the news alert comes in over the PR Newswire: "Yellow Pages Face Extinction Due to PaperlessPetition.org." Using Earth Day 2006 as its excuse, PaperlessPetition.org essentially suggests that publishers eliminate print Yellow Pages in favor of Internet directories. The author…

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New Yahoo! Mail

Yahoo! has launched a new mail interface that appears to carry the title Yahoo! Mail Beta. It was advertised to me as AT&T Yahoo! Mail, as I am an AT&T broadband customer who is served by the content partnership between…

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Verizon Tests PPC in Print

Search Engine Journal points to an AP article that reports Verizon is testing pay-per-phone-call ad auctions in a Boston-area print book. A generic ad is given and "dynamically assigned," meaning it connects users to whatever local business won the auction…

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Optimism and Professionalism

The message from the ADP Annual Convention last week and my colleagues Carlotta Mast and Charles Laughlin's Advisory this week is that independent publishers continue to be growing quite nicely, thank you. The mood at ADP in Tampa was very…

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Click Fraud

Google's announcement of a US$90 million click fraud settlement is making the rounds on various blogs and news sites. The Kelsey Group believes more legal issues around the topic of click fraud will arise. Our view is that the solution…

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Cox Zeros in on Cars

Last month, Cox Enterprises and Landmark Communications announced a reshuffling of the deck chairs, with Cox taking a more significant position in the "auto" related marketplaces and Landmark focusing on more niche or specialty oriented publications and Web sites. Cox…

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Overscope in L.A.?

I don't normally read every scoping announcement Yellow Pages publishers issue via e-Linc, but a recent one caught my eye. Yellow Book announced that it is combining a Burbank book and a Glendale book and offering the market a wide-area…

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Battle Over Baltimore

Last week 250,000 editions of The Baltimore Examiner were tossed to homes in and around the Baltimore area. That's right — The Baltimore Examiner not The Baltimore Sun. Interestingly, The Baltimore Sun — the 169-year-old incumbent newspaper — offers its…

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Swift Approval

Last week, in Hempstead, New York, city bureaucrats voted to approve Verizon's application to build a competitive television distribution system. The final ruling was probably not ever in doubt given the intense lobbying effort being put forth by Verizon and…

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Hail and Farewell

The ADP Annual Convention and Partners Trade Show kicked off officially this morning with presentations by outgoing ADP Chair Jim Hail of Hagadone Directories and President Larry Angove. The tone was much less adversarial toward incumbent publishers than it has…

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