http://staging.blog.biakelsey.com/index.php/2006/04/19/Online-Ads-to-Surpass-YP/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2006/04/19/Online-Ads-to-Surpass-YP/comment-page-1/#comment-1960 Wed, 19 Apr 2006 00:00:00 +0000 #comment-1960 What is the definition of the Internet "local component"? Wasn’t the premise of Drilling Down ’06 that "local" can no longer be neatly catgegorized? "Media is fragmenting and more choice is being put in the hands of consumers to pull in content where, how and when they want it." At ILM ’05, all of the keynoters, and the VC panel, presented different definitions of "local" and "local applications".

]]> http://staging.blog.biakelsey.com/index.php/2006/04/19/Online-Ads-to-Surpass-YP/comment-page-1/#comment-1961 Wed, 19 Apr 2006 00:00:00 +0000 #comment-1961 TKG’s estimate of "local" Internet ad revenues is about $1b today growing to $6b by 2010. It is also interesting to note that Hachette Filipacchi Media decided that Elle Girl magazine with 50% growth in ad pages and 20% growth in circulation was done and shut it down. If you take a really long view – 20 years – most of today’s measured media will be significantly smaller than today. The Internet’s affect on the ad market is just now being felt.

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