Comments on: My Media Is More Local Than Your Media http://staging.blog.biakelsey.com/index.php/2006/03/23/My-Media-Is-More-Local-Than-Your-Media/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Walter Rinebold http://staging.blog.biakelsey.com/index.php/2006/03/23/My-Media-Is-More-Local-Than-Your-Media/comment-page-1/#comment-740 Fri, 31 Mar 2006 00:00:00 +0000 #comment-740 Most everything online is becoming local from classified to yellow pages. But, is anyone paying attention to recently grant patents in this industry? Check the US Patent and Trademark site at http://www.uspto.gov and search patent number 6,968,513 and it may save a lot of time and resources for those in this industry.

]]> By: Dick Larkin - YP Commando News http://staging.blog.biakelsey.com/index.php/2006/03/23/My-Media-Is-More-Local-Than-Your-Media/comment-page-1/#comment-739 Thu, 23 Mar 2006 00:00:00 +0000 #comment-739 I’m encouraged by the number of traditional Yellow Pages publishers who are making ever increasing investments in their online initiatives.

There are a few thought leaders in every industry who lead the charge, and are routinely punished for upsetting the apple cart. The YP industry has its share of pioneers who stuck out their necks only to have their heads chopped off.

The cold hard fact remains that as long as it is more profitable to produce printed products that deliver acceptable ROIs to both advertisers and investors, online initiatives will have limited success.

Any industry clinging to the familiar is preparing to be disrupted.

]]>