More on MySpace

In an attempt to drive more traffic, bring in more value added content, and further distinguish itself, MySpace is launching a film section of its site in partnership with Sundance.

It will host independent filmmakers’ profiles and short films and serve as distribution point. This is hoped to drive traffic and distinguish MySpace with a new demographic, the same way its music channel tapped into the world of independent and underground bands with much success.

We’ll see if it works the same for the underground film world.

Mike Boland

Mike Boland is an analyst with the Kelsey Group.

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