Google Page Creator Take 2

I just received a briefing from Google on Page Creator, which was the "20%" pet project of Justin Rosenstein, project manager, who said he wanted to create a simple tool that would enable anyone to build a site quickly and easily.

As I indicated yesterday it’s very easy — WYSIWYG — to use. It’s about as easy or maybe easier than blogging software. And Rosenstein said that the 100 megs of storage is considerably more than most free blogging platforms offer.

People like to attribute much more calculation to Google than actually exists in most of these product rollouts. And I’m somewhat guilty of that myself. I got carried away with the small business and potential strategic implications of this for Google. But I buy it when they say this was intended for anyone who wanted to build a site and that it was not specifically targeting SMEs.

But now that it’s here, let’s see how SMEs respond.

It’s also the case that every teenager in America (or around the globe) could build a personal page on Google. That’s an equally compelling alternative or parallel use case. That goes to Chris Sherman’s MySpace comparison.

It will be interesting to see how the product evolves after the first rounds of feedback.