http://staging.blog.biakelsey.com/index.php/2006/01/30/YPC-Launches-Ad-Campaign/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2006/01/30/YPC-Launches-Ad-Campaign/comment-page-1/#comment-548 Mon, 30 Jan 2006 00:00:00 +0000 #comment-548 The big question is how much will they be spending. If it is not a signficant amount of money say $30 – $50 million it would seem impossible to get the consistant user exposure necessary to move the needle in terms of organic traffic.

]]> http://staging.blog.biakelsey.com/index.php/2006/01/30/YPC-Launches-Ad-Campaign/comment-page-1/#comment-549 Mon, 30 Jan 2006 00:00:00 +0000 #comment-549 You can view the ads on the YellowPages.com site. Some are pretty clever. They follow the tried and true genre of finding humorous ways of conveying everyday needs that can be fulfilled by the Yellow Pages, in this case online Yellow Pages. Example, man rides what appears to be his daughters pink bicycle into a parking garage. It ends with "Auto Repair" being typed into the search box. My favorite one involves "Chimney Sweeps."

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