Comments on: Yellow Book’s Usage Results http://staging.blog.biakelsey.com/index.php/2006/01/27/Yellow-Books-Usage-Results/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Charles http://staging.blog.biakelsey.com/index.php/2006/01/27/Yellow-Books-Usage-Results/comment-page-1/#comment-547 Sun, 29 Jan 2006 00:00:00 +0000 #comment-547 All good points and good questions. Yellow Book has heard investor doubts about its digital strategy, and it has come out with a new IYP product recently that my have allayed some of the concerns. Is Yellow Book in the same league as the leading IYPs? No. But it is has closed the gap a bit.

As for competing against incumbents disassociated from telecoms, this clearly makes a difference. I think ultimately, however, the print market will realign around price points more in the Yellow Book range, potentially making the business less of a cash cow than it has been. The best play for an incumbent now is to focus on investing in markets that are being measured to win back usage where it counts. If this is not a wake up call for the incumbents, I don’t know what is.

]]> By: Pat http://staging.blog.biakelsey.com/index.php/2006/01/27/Yellow-Books-Usage-Results/comment-page-1/#comment-546 Sat, 28 Jan 2006 00:00:00 +0000 #comment-546 Impressive results. While the imcumbents have focused on margin management, ultimately resulting in a reduction in customer service and loyalty, Yellow Book has been focused on gaining share. But will this trend continue as the telcos shed themselves of the directory companies (and thus the margin management requisite)? Will the freedom translate into market driven strategies or will the status qou be maintained? And, finally, as the market moves from print to electronic can YB compete with the likes of Yellowpages.com, SuperPages.com, or the search engines?

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