http://staging.blog.biakelsey.com/index.php/2006/01/23/First-the-Web-Then-IPTV-Next-Radio/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2006/01/23/First-the-Web-Then-IPTV-Next-Radio/comment-page-1/#comment-531 Mon, 23 Jan 2006 00:00:00 +0000 #comment-531 the implications of digital or HD radio for the local advertiser market are quite interesting. Now SME can pick a niche audience and "afford" air time that was once the domain of large regional or national advertisers. Digital radio only accelerates the competition for the local SME ad dollar. Now the question is, who is going to assist the local SME in figuring out which ad vehicles to use and how to execute a campaign. Lots of interesting stuff ahead

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