Comments on: Chrysler and Local Click-to-Call http://staging.blog.biakelsey.com/index.php/2006/01/23/Chrysler-and-Local-Click-to-Call/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Dan http://staging.blog.biakelsey.com/index.php/2006/01/23/Chrysler-and-Local-Click-to-Call/comment-page-1/#comment-533 Tue, 24 Jan 2006 00:00:00 +0000 #comment-533 We agree Greg, click to call does require some change in consumer bahavior. However, in an enterprise deployment like Chrysler, click to call relieves the usual customer anxiety of having to "start all over again" when they cross over from the web to the voice channel. This is due to eStara's cross-channel data passing technology which ensures a continuity of experience for click to call users. With click to call, they won't have to repeat information to a customer service representative that they already gave on the web.

In the local space, it's all about providing people with choices, which is why eStara provides call tracking numbers in addition to click to call options like those found on directory listings for Verizon Superpages.com or Amazon's A9.com.

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