Comments on: Verizon Quick to Leverage Usage Data Results http://staging.blog.biakelsey.com/index.php/2006/01/20/Verizon-Quick-to-Leverage-Usage-Data-Results/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: John http://staging.blog.biakelsey.com/index.php/2006/01/20/Verizon-Quick-to-Leverage-Usage-Data-Results/comment-page-1/#comment-530 Fri, 20 Jan 2006 00:00:00 +0000 #comment-530 After seeing this press release, I spoke with the ADM's Herb Gordon and Burt Michaels who is vice president and managing director of KN/SRI. Contractually all press releases and marketing collateral reporting results from the Yellow Pages Market Reporter have to be approved by Burt.

So far only Verizon has contacted him, but we can expect others to follow suit. As Charles says, the potential for spin may be a huge temptation. The headline on the Verizon press release is "Verizon Yellow Pages Ranks First in Usage Share Study." That is correct, but it only applies to New York and Washington

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