Comments on: A New Strategy for Outdoor Advertising? http://staging.blog.biakelsey.com/index.php/2006/01/17/A-New-Strategy-for-Outdoor-Advertising/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Greg http://staging.blog.biakelsey.com/index.php/2006/01/17/A-New-Strategy-for-Outdoor-Advertising/comment-page-1/#comment-527 Tue, 24 Jan 2006 00:00:00 +0000 #comment-527 I spoke to Microsoft about this with Windows Live Local. The question is who owns the "inventory"? Can the search company put an ad on a photograph of a billboard and replace the actual ad that's on that billboard in the real world?

A version of this is done now with blue screens and sports advertising—where they rotate digitally inserted ads on TV. But everyone's on board with that.

In my example, wouldn't the billboard owner scream and potentially litigate if Google or MSN started replacing, for example, Clear Channel's outdoor advertisers with their own?

It's a legal/copyright question and a very interesting one.

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