http://staging.blog.biakelsey.com/index.php/2006/01/11/Cable-Ad-Buying-for-Local-Business/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2006/01/11/Cable-Ad-Buying-for-Local-Business/comment-page-1/#comment-521 Tue, 19 Sep 2006 00:00:00 +0000 #comment-521 We compared Spotrunner to Cheap-TV-Spots.com, Spotrunner’s largest direct competitor, and Spotzer, the EUs entry to the field. Of these, Cheap-TV-Spots.com is the best deal. The air time costs less with CheapTVSpots.com because they don’t pad, and their ads can air nationally, too. Spotrunner does not allow national airings or 60-second airings. Also, Spotrunner will sell the same ad to your competitor should you stop airing with them (which is the antithesis of branding). Spotrunner also holds the ad and prevents you from airing with another agency, forcing you to buy their more expensive air time. It costs less to do a custom ad and national TV campaign with CheapTVSpots than could cost for Spotrunner to make a local canned ad with local air time. Cheap-TV-Spts also can provide a full web version of the ad for e-mail campaigns and web site posting. Spotrunner only allows a watermarked version or a link back to their site with is very inconvenient. Now, if Cheap-TV-Spots.com would buy Spotrunner, that would really be a network coup.

]]> http://staging.blog.biakelsey.com/index.php/2006/01/11/Cable-Ad-Buying-for-Local-Business/comment-page-1/#comment-520 Tue, 24 Jan 2006 00:00:00 +0000 #comment-520 It's time to say goodbye to cheaply produced local spots! I'm very impressed with their value proposition and it certainly seems as though they have tremendous potential to be the premiere advertising agency for SMEs. I wish them lots of luck!

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