Forecast Time Again

It seems like everyone and his second cousin has an online advertising forecast these days. We're working on ours, expanding it to include more categories this year. But here's a nice write-up by Chris Sherman of the recent SEMPO survey that has lots of juicy data about search marketing. The organization offers figures for 2005 ($5.75 billion spent in U.S. and Canadian markets) and a forecast for 2010 ($11 billion).

I'll be putting together a "forecast roundup" for this week's Local Media Journal.