Google Base Is Live

Here it is and it is in fact a separate area of the site. While one can search for anything, results are organized in content-specific areas on Google Base (e.g., Cars, Jobs, Real Estate, Recipes, etc.). But depending on what…

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VoIP: Price vs. Privacy?

The ever inquisitive U.S. government is seeking authority to tap more VoIP calls at its discretion. VoIP calling is typically cheaper than traditional PSTN calling. In the third quarter, according to research firm TeleGeography, VoIP subscriptions had reached 3.6 million…

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Paid Search Already at $7B?

Most of the paid search forecasts for 2005 have already been surpassed by actual revenues at Google + Yahoo! (combined approximately $7 billion through Q3, not counting anyone else): Merrill Lynch: $5.1 billion Goldman Sachs: $12.3 billion (online total, search…

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ILM:05 Update

If you're anything like me, you wait until the last minute to register for conferences. And I always get shut out of the discounted rate for the conference hotel. I wind up paying $$ to be down the block. In…

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ContactAtOnce! and IM Marketing

Atlanta-based ContactAtOnce! has been running trials with automotive verticals adding IM and presence management to dealer Web sites. The results of the trial, according to the company, were quite successful. Local dealers saw a "20% lift" in the number of…

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TrueLocal Goes Live

TrueLocal is a consumer-facing local search engine that has been operating "under the radar" (except for appearances at SES) for a while. Run by search engine veteran Jake Baillie, the company is owned by database provider Geosign, which delivers local…

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Enter the 'Shoposphere'

Building on its "social search" template, Yahoo! has revamped shopping and added a range of new personalization and community features. There's a heavy emphasis here on community reviews as a way to "filter" information. There are also degrees of trust…

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Major Market Meltdown?

It's nothing new to observe that big markets are disproportionately important to Yellow Pages publishers and that they are often the most in distress. The recent spate of nine-month conference calls among European directory publishers has reinforced this point and…

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Google Local, Maps on Phones

Preparing for a day when there is meaningful usage of wireless devices as local search tools, Google has launched Google Local for phones. Maps are the centerpiece. It currently works on "Java-enabled (J2ME) mobile phones, especially those purchased within the…

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Faster and Faster

I was talking with one of the Yahoo! PR/corp comm people at AD:TECH about how everything seems to be accelerating. And recently another person from Yahoo! said he hoped things would slow down a bit so he could relax a…

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