With apologies to Buddhism, new empirical data from Yahoo! Search Marketing suggest that search is a "middle path," between branding/awareness and direct response and probably most effective when combined with other advertising -- in particular display advertising. The study I…
WorldNow, a technology vendor, and a network of almost 150 local TV news sites, have formed the Local Media Network (LMN). The network claims it has a combined 20 million monthly unique visitors and will be represented in 34 of…
I read today about a very interesting experiment that the Boston Globe, which is owned by the NY Times, is trying. According to Editor & Publisher, The Globe is going to auction the front half-page ad in its Sunday jobs…
The question is, why can€™t the big telco publishers participate in the revenue growth? If the U.S. Military Academy that trained Generals Grant and Lee can change to meet the needs of their country, surely telco publishers can change to…
Late last year Yahoo! Search Marketing (then known as Overture) conducted a study with comScore to capture, among other things, the influence of search on purchases in the Consumer Electronics/Computers category. The bottom line was that search had a powerful…
The search world is like a hydra and video is one of the heads. Yahoo!, AOL, Google and other competitors are jockeying for position in the emerging online TV/video sector. See Stefanie Olsen's write-up. Tonight Yahoo! Video Search formally launched.…
There have been several interesting stories over the past couple of days (including in the WSJ and NY Times) about how circulation and subscriptions are declining at major print newspapers, such as the Tribune Co.'s Los Angeles Times and Chicago…
Like Yell in the U.K. two weeks ago, Dex Media becomes the latest directory publisher to provide its local advertiser database to a major search provider. In Yell's case it was Google Local U.K. In this case it's Yahoo! in…
Backfence went live tonight in McLean and Reston, VA. I previously wrote about Backfence's "hyper-local" strategy. It's a very interesting strategy (comprehensive local site, relying heavily on user-generated content) and will be one to watch. There are those who will…
The Yellow Pages Association released the results of a study with comScore that supports the idea that despite lower traffic volumes, IYP users are more "ready to buy" and spend more than their Web search counterparts. We haven't independently looked…
Modeled on BellSouth€™s "Real Search Engine Solutions," which offers simplified search-engine marketing (SEM) to local businesses based on subscription pricing, SBC Yellow Pages and YellowPages.com are introducing the same product in their respective markets. Called "SBC Search Engine Solutions" and…
Reading some of the recent Kelsey Group blogs reinforces this concern. Companies declare strong earnings but plummet because their guidance does not meet Wall Street expectations. Yahoo! and Google are offering evermore sophisticated search opportunities, and only industry experts can…
eBay grows 44% and its stock sees a big decline. Huh? Now InfoSpace, whose profits tripled and generally beat analysts' estimates, lost nearly 19% of its stock value. What? Google and Yahoo! have performed so well over the past several…
Right on the heels of Google's My Search History, Yahoo! Launches a better, simplified version of its earlier Web search personalization tool "My Search" -- now called My Web. Here's the official release. A considerable advance over Yahoo!'s previous "My…
Speaking to the American Society of Newspaper Editors in Washington, Ruppert Murdoch faulted the industry for having been "remarkably, accountably complacent" about new technologies, including the Internet. In Frank Barnako's Internet Daily Report in MarketWatch, Murdoch is quoted as saying,…
I got back late Saturday night from a week visiting family on the East Coast to discover I was on the eve of our Drilling Down event without enough shirts, etc. for the conference -- I had neglected to take…
Himmelstein reiterates his view of Internet Derived Yellow Pages (IDYP) and where he believes the broader local search space is headed. He underscores the social and technological drivers behind the momentum. It's a nice mix of technical and strategic information.…
Yahoo! has established a partnership with Corel, the maker of MS Office Alternative WordPerfect. Yahoo! has added several pieces of functionality to the software and Corel will help Yahoo! market services (e.g., domain registration and Web hosting) to its SME…
At AD-TECH in San Francisco, I spoke with IMPAQT CEO Richard Hagerty, who demonstrated for me the company's "Intelligent Landing Page." It can sit behind any paid search ad (both a strength and a weakness). When users click through, they…
Last quarter, Google declared in its SEC 10-K filing that it was a "media company": €œWe began as a technology company and have evolved into a software, technology, Internet, advertising and media company all rolled into one.€ Indeed. In launching…
