Is About.com Worth It?

According to Reuters, the NYTimes will pay Primedia $410 million for the network of content sites. That's a lot of money. Presumably the newspaper publisher will use the site for content distrubtion, as a traffic driver and an advertising network/vehicle.…

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Google the Agency?

Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the…

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Media Share Shifts Continue

In the New York Times today, an article titled No More Same-Old lays out the challenges facing advertisers and advertising agencies in today€™s €œconnected€ and ever changing world. According to Universal-McCann during the last 5 years, only three media categories…

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'My Google': Oh My!

My Google is here. Though that's not the official name, that's what the new home page personalization features seem to amount to. While the move is not a tremendous surprise -- we speculated about My Google when Google News personalization…

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