Oodle Does Mashups

The classifieds aggregator Oodle announced the integration of Google Maps into its housing category listings. Here are two bedroom Santa Cruz, CA vacation rentals, for example. One of the nice things you can do is drag the map and see…

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Teens and Online Trends

The folks at PEW have come out with another report that has some generally intuitive but important information for those who are eager to see online trends slow or reverse (read: some in traditional media). Not going to happen. The…

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My AOL Revamps, Adds Feeds

I've believed for a while that My Yahoo! was a powerful model for personalization. To varying degrees the other major portals/search engines are now pursuing a similar strategy. Google recently added more feeds to its personalized home page. Here's MSN's…

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A World of 'Widgets'

As widely reported, Yahoo! bought desktop software maker Konfabulator (what a great company name!). Local search and local apps (weather, maps, etc.), among other things, can be taken beyond the browser onto the desktop. Nothing new there conceptually. But unlike…

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Virtual Earth Launches

MSN's Answer to Google and Yahoo!'s dynamic Web-based mapping tools, Virtual Earth, went live this morning. Needless to say it works better with IE than Firefox (the browser I typically use). It doesn't have the "wow factor" of Google Earth,…

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PEW: Say What?

According to a widely reported new survey by PEW, Americans don't know the technology terms "RSS," "Podcasting" and others. So what's the take-away? Use the technology; don't use the terms. Awhile ago, before the launch of Backfence, I spoke to…

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And Now for More Earnings . . .

Very briefly: Here are the NY Times' earnings release and Dow Jones/WSJ's. Online products (including the About and MarketWatch acquisitions) gave a boost to these newspaper titans, while the traditional pubs struggled. This is consistent with the bump that Scripps…

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Tracking Ad Performance

An article that has received a good deal of attention, from yesterday's NY Times, is "How Effective Is This Ad, in Real Numbers? Beats Me." The piece cites marketers' inability to determine which of their ads/campaigns are actually effective and…

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