SuperPages Upgrades Web Site

Verizon SuperPages today announced the relaunch of its site. The new site is better integrated and more user friendly than the previous version. SuperPages has been impressive in its willingness to embrace the Internet and performance-based marketing for SMEs in…

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GEICO Appears to Win

In the liability phase of the trial, insurance carrier GEICO has apparently successfully proven a case that Google's AdWords policies (previously allowing use of GEICO marks in the heading or text of ads) potentially created "confusion" in the minds of…

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It's Blinkx

According to this news blurb, Murdoch is seeking to buy video/multi-media search engine Blinkx. That makes a great deal of sense and is really interesting. More thoughts later (after more cups of coffee). _________ More from the LA Times (reg…

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Ingenio Launches PPCall API

As many of you may have read at ClickZ or MediaPost, Ingenio launched an API today that will enable agencies and search engine marketing (SEM) firms to tap directly into Ingenio's bidding engine and distribution. Effectively, this creates additional sales…

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Google Upgrades Local (Again)

After introducing a new and improved dynamic mapping product just weeks ago, Google quickly and smartly integrated it into its local application yesterday. Google is also going to support the Opera and MAC-based Safari browsers. In addition, Google's integrating content…

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Size Does(n't) Matter

Here we go again with the my index is bigger than your index stuff. While search industry insiders will gleefully debate this for days and days, it makes not a whiff of difference to ordinary people across the globe. There's…

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Got Fingers?

It is interesting that €œLet your fingers do the walking,€ which was introduced in 1964 by AT&T€™s relatively small Yellow Pages division, came in No. 16. That puts our tagline ahead of such notables as €œPlease don€™t squeeze the Charmin€…

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eBay Retreats

Couple weeks ago I wrote about the perceived clout that eBay had with their sellers when they announced a number of price increases. What's transpired since is even more interesting than eBay's attempt to raise prices. Instead of "bitching and…

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LookSmart Back from the Brink

I had a very informative meeting with LookSmart CEO David Hills (formerly of 24/7, About, Cox Enterprises and elsewhere). He acknowledged some of LookSmart's past strategic missteps and gave me an overview of the company's new three-pronged strategy. (Impressively he…

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Announcements Aplenty

Not enough time to cover everything that's going on: NYTimes acquires a minority stake in meta-vertical job search engine Indeed Noika introduces a mobile local search app w/a collection of partners AOL boosts investment in wireless with Wildseed Google reportedly…

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