CPA to Fight Click Fraud

In a provocative article in today's iMedia Connection newsletter Carat's Ron Belanger (with whom I shared a long table at the iMedia Summit in January) suggests that some paid-search networks adopt a cost-per-acquistion/cost-per-action model to combat click fraud. Regardless of…

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A Content Cold War?

The Open Content Alliance (OCA) is a digital library effort that seems to have been set up to rival Google Print. According to the site: The Open Content Alliance (OCA) represents the collaborative efforts of a group of cultural, technology,…

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Silos Aplenty

The extension of Yahoo!'s content network, combined with Ask's new direct pay-per-click service (and the ramping of pay-per-call) reflects the emergence of multiple online advertising silos. (Let's not forget MSN.) The whole online advertising proposition is becoming more complex, even…

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Local Matters at DEMO

The DEMO conference is happening in SoCal this week (not there, trying to get some writing done) and there are some interesting developments that concern local: Local Matters announced its next-generation local search platform. I saw a very early version…

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So Many Stories . . .

It was a very interesting day yesterday at DDC2005, which saw keynote speeches from Dex Media's George Burnett and YellowBook's Joe Walsh (both of which seemed to elicit strong reactions) and videotaped interviews of SME advertiser interviews about their advertising…

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Manic Monday News Roundup

Almost everyone from The Kelsey Group is in Denver for most of this week for our annual directories/Yellow Pages conference, DDC2005. I'm still working furiously to get some things accomplished before I join them tomorrow. So, for now, here are…

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Google Wireless ISP?

Google wi-fi broadband network? -- Om Malik hypothesizes. This would be potentially very appealing for both for consumers and advertisers (creates more reliable geotargeting). "Appealing?" Perhaps that's too tepid -- more like boom chaka laka!If it was free (Google might…

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Ask/IAC Launches Own Network

It's official: Ask launched its own bidding engine/network. But the company still wants to preserve its Google relationship: "Ask Jeeves plans to continue to display ads from Google's network but will feature them below the listings generated from its own…

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