Comments on: The Trademark Tango Redux http://staging.blog.biakelsey.com/index.php/2005/12/04/The-Trademark-Tango-Redux/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike http://staging.blog.biakelsey.com/index.php/2005/12/04/The-Trademark-Tango-Redux/comment-page-1/#comment-358 Sun, 04 Dec 2005 00:00:00 +0000 #comment-358 In regard to the yellow pages domain name, is it possible to use another word attached to the yellowpages.com name such as othernameyellowpages.com for example and legally operate a website offering yellowpages services as an affiliate of yellowpages.com?
Mike
PS
Is yellowpages as a word trademarked so one cannot add to beginning or end of words and do business with the words legally??

]]> By: mike http://staging.blog.biakelsey.com/index.php/2005/12/04/The-Trademark-Tango-Redux/comment-page-1/#comment-359 Sun, 04 Dec 2005 00:00:00 +0000 #comment-359 My email address is now hyperlinked to my name mike.
i forgot to list it in my above question 12/04.

]]> By: Dane MAdsen http://staging.blog.biakelsey.com/index.php/2005/12/04/The-Trademark-Tango-Redux/comment-page-1/#comment-357 Mon, 22 Aug 2005 00:00:00 +0000 #comment-357 YellowPages.com has some trademark protections enforced by a Federal Court – however, against spammers only. This may be confusing Google. The defense Google has fallen back on in the tradmark imbroglio is that while they felt they knew unfair use was happening, they were simply a media outlet and such responsibility lay at the feet of users of the marks, not them as the platform, let alone forcing them to become an arbiter of ownership; that role lays with the USPTO and is extremely complex â€" too complex according to Google. In this, however, with the loss of GEICO, they must be girding themsleves for potential liability.

Silicon Valley embodied the easy money mindset that has emulated all landgrabs â€" so they need to line up for the punishment as well. While we all agree that the role of arbiter of ownership should not be vested in Google, Yahoo, and others, when a company seeks to generate revenue in this manner, the “its too hard” defense should not make it to their lips.

]]> By: Nathan Ostgard http://staging.blog.biakelsey.com/index.php/2005/12/04/The-Trademark-Tango-Redux/comment-page-1/#comment-356 Mon, 15 Aug 2005 00:00:00 +0000 #comment-356 I noticed this as well. It was pretty shocking to see the ads disappear, for the reasons mentioned in your article… but for those same reasons, it can't last long.

I wonder how much of this action is fueled by Google's legal fight with Geico over trademarks in AdWords.

]]> By: Greg http://staging.blog.biakelsey.com/index.php/2005/12/04/The-Trademark-Tango-Redux/comment-page-1/#comment-360 Mon, 15 Aug 2005 00:00:00 +0000 #comment-360 There's a great deal of speculation going on — as well as confusion. Google (and Yahoo) have a role to play in trademark enforcement, given the importance of search as a marketing vehicle. But the process needs to get more clear and there need to be controls that don't result in wrongly declined ads.

]]> By: Dick Larkin http://staging.blog.biakelsey.com/index.php/2005/12/04/The-Trademark-Tango-Redux/comment-page-1/#comment-361 Sat, 13 Aug 2005 00:00:00 +0000 #comment-361 Greg,

They did the same thing to the Yellow Pages Commando ads and those run by Alan Saltz promoting his book for YP advertisers.

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