Google Getting Into Real Estate?

HousingMaps, Yahoo! Apartments, HomePages, Trulia and now Google may be seeking to combine real estate listings and related data with Google Earth and/or Google Local. (Thanks to John Battelle for pointing to the article on the San Jose Mercury News site.):

Commercial real estate's largest data provider is working with Google to integrate its vast stores of building information with the Google Earth interactive satellite mapping service.

Newspapers must (MUST) get into this game (dynamic maps + real estate listings) in a bigger way. Some of this is novelty, but much of it is about true improvements in the user experience. HomeGain (owned by KRD, Gannett and Tribune Co.) will probably be the vehicle. But we'll see.

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