YBR Group Buys TDC, Changes Name

Yellow Brick Road (YBR), the European directories holding company, has come out on top in bidding for Denmark’s TDC Directories, the latest publisher to split off from a parent telecommunications company. The purchase price was 650 million euros.

YBR, itself newly acquired by Australia’s Macquarie Bank, has changed its name to European Directories SA.

The Kelsey Group will provide some background and analysis on this deal in the next edition of Local Media Journal. In short, YBR and Eniro (following its purchase of Norway’s Findexa) are now lined up as the two main competitors in the Nordic region.