Comments on: Local Matters at DEMO http://staging.blog.biakelsey.com/index.php/2005/09/30/Local-Matters-at-DEMO/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Alec http://staging.blog.biakelsey.com/index.php/2005/09/30/Local-Matters-at-DEMO/comment-page-1/#comment-426 Fri, 30 Sep 2005 00:00:00 +0000 #comment-426 "The company has a very ingenious sales channel as well."

Can someone clarify why their sales channel is so ingenious? What do they have that, say, 1-800-SAN-DIEGO does not have?

]]> By: Greg http://staging.blog.biakelsey.com/index.php/2005/09/30/Local-Matters-at-DEMO/comment-page-1/#comment-427 Wed, 21 Sep 2005 00:00:00 +0000 #comment-427 It's not exactly bait-and-switch, but the model does defy the way consumers typically use DA. And, to your implied point, consumers may find the service annoying (if they're getting a pitch for another business they didn't call for). However, the free411 element is pretty compelling.

Question is: can they raise awareness among consumers to the point that they get enough usage and what's their time horizon for doing so?

]]> By: goldman sachs guy http://staging.blog.biakelsey.com/index.php/2005/09/30/Local-Matters-at-DEMO/comment-page-1/#comment-428 Wed, 21 Sep 2005 00:00:00 +0000 #comment-428 2 issues:

A. this "bait and switch" system seems contrary to the way indisviduals use 411 services

B. TellMe spent $100m on something similar and changed business models

]]> By: Uri L. http://staging.blog.biakelsey.com/index.php/2005/09/30/Local-Matters-at-DEMO/comment-page-1/#comment-424 Tue, 20 Sep 2005 00:00:00 +0000 #comment-424 Is a clone of this Free411 coming soon from Skype?

-> http://www.skype.com/company/jobs/london/#job-PMSD-SO

]]> By: Greg http://staging.blog.biakelsey.com/index.php/2005/09/30/Local-Matters-at-DEMO/comment-page-1/#comment-425 Tue, 20 Sep 2005 00:00:00 +0000 #comment-425 Doesn't look to be an exact clone, but one never knows. Thanks for the heads up. Jingle Networks uses a great deal of automation to manage costs and so another provider could do something similar over a VoIP infrastructure with a similar PPCall ad model.

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