Comments on: Yahoo! UK PPCall Play http://staging.blog.biakelsey.com/index.php/2005/09/20/Yahoo-UK-PPCall-Play/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Uri L. http://staging.blog.biakelsey.com/index.php/2005/09/20/Yahoo-UK-PPCall-Play/comment-page-1/#comment-354 Tue, 20 Sep 2005 00:00:00 +0000 #comment-354 Hi Greg,

Following this post, here's something strage I saw today in Yahoo local US.

See the orange "call" icon in the first sponsored link ("Bright Dental"):

http://local.yahoo.com/results;_ylc=X3oDMTFlOTJlcmdtBF9TAzI3NjY2NzkEX3MDOTY2MTM3NjcEc2VjA2l5LWRkbG9jYWwEc2xrA21vcmU-?fr=dd-local-more&stx=dentist&csz=San+Francisco%2C+CA

Apparently it's just an attractive icon to catch the eye. No actual voip calling implemented.

Is it a new option provided by yahoo to toll-free number owners, or just a smart tweak this advertiser has done?

the business profile page is also divided between yahoo's biz card and the business site. Strange:

http://locator.overture.com/locator/d/search/p/yahoo/local/search/xml/local/dualframe/ppcall?lpargs=02u3hs9yoaBis0KnR2dzR0tjV0NHQ3NjczUnNJS3WyKUwtS8kqTiwqLctWT8mqBrEytDQANEEADSnX

]]> By: Greg http://staging.blog.biakelsey.com/index.php/2005/09/20/Yahoo-UK-PPCall-Play/comment-page-1/#comment-353 Tue, 16 Aug 2005 00:00:00 +0000 #comment-353 I do not; I haven't spoken directly to anyone about it. Too swamped. But I will try.

]]> By: A. http://staging.blog.biakelsey.com/index.php/2005/09/20/Yahoo-UK-PPCall-Play/comment-page-1/#comment-355 Tue, 16 Aug 2005 00:00:00 +0000 #comment-355 Do you know whether they are using their own technology? Or using someone like Ingenio?

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