News Is Most Prized Content

According to a story yesterday in MediaPost, BURST! Media surveyed 6,400 online users (14 and older) and found that 62% were most interested in news when they went online. Entertainment was the second most popular category of information, sought by slightly more than half as many respopndents.

This finding suggests that online newspapers can leverage their editorial content to gain traction for other features and services on their sites. Paradoxically, however, the present form of most newspaper sites (despite being editorial heavy) won't be competitive in the long run, given the fact that there are so many news sources online.