VoIP, IM and PPCall

Again, no time to devote to this yet but Om Malik writes some very provocative stuff about Google VoIP, VoIP in general and how they might intersect with local search and PPCall.

Make no mistake, all the major networks/paid search providers will eventually be involved with either a PPCall model or call tracking as a backup to conventional PPClick metrics (71% of SMEs we recently surveyed said they'd rather buy calls than clicks).

We'll write more on this later.