Comments on: Will 'Click Fraud' Spawn Another Model?

By: Greg

Greg — Tue, 21 Jun 2005 00:00:00 +0000

I think it's really going to loom larger and larger unless something proactive and effective is done about it.

Thanks for your comments.

By: PPC Former User

PPC Former User — Mon, 20 Jun 2005 00:00:00 +0000

My thoughts are that any advertising medium where you have concerns over quality issues may not be the best place for your money. I have personally used two of the "big names" in pay-per-click services and presently have ceased using both. Initially everything went well. However I had experienced increasing spikes in click-throughs without a correlating increase in follow-up contacts. My efforts to contact their customer service people with stats and questions were not taken seriously nor addressed in specificity. In short my ROI dropped far beyond accepatble and the service provider seemed to have no real concern. I have moved on and don't envision going back until I am convinced that my PPC investment is protected.

By: Len Muscarella

Len Muscarella — Tue, 08 Mar 2005 00:00:00 +0000

Given the hundreds of millions of dollars annually spent on cost-per-click advertising, I am honeslty shocked that I've never heard a significant allegation of fraud or mischief in this area. My firm does Adword purchases for more than a dozen companies, and all of them ask about how they can protect themselves against fraud. I haven't been satisfied with my own answer. Anyone have a good answer?

By: Greg

Greg — Tue, 08 Mar 2005 00:00:00 +0000

The engines say they're policing it, but don't publicize those efforts too much for fear, I guess, of callling attention to the underlying issue.

If you do a search for "click fraud" you'll now find dozens of companies that are offering "solutions" and systems to monitor the legitimacy of clicks.