Comments on: Newspaper to Offer 'Simplified Search' Product http://staging.blog.biakelsey.com/index.php/2005/09/01/Newspaper-to-Offer-Simplified-Search-Product/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Greg http://staging.blog.biakelsey.com/index.php/2005/09/01/Newspaper-to-Offer-Simplified-Search-Product/comment-page-1/#comment-111 Mon, 21 Mar 2005 00:00:00 +0000 #comment-111 The challenge in the newspaper space is "execution." There's a wide range of "sophistication" here at NAA. There are a great many people who "get it," and others who do not.

This type of thing is a product that newspapers can sell advertisers and/or use to try and expand their advertiser base.

Some of the top tier (NYTimes digital, KRD, Tribune Co., etc.) have a "strategic vision," others are still in the very early stages of figuring out that the Internet is not like a print newspaper and that they need to do very different things in each medium.

The internal cultures (as well as limited resources) of these organizations may mean they hesitate and stumble in formulating and executing an Internet strategy that will be competitive.

]]> By: D http://staging.blog.biakelsey.com/index.php/2005/09/01/Newspaper-to-Offer-Simplified-Search-Product/comment-page-1/#comment-112 Mon, 21 Mar 2005 00:00:00 +0000 #comment-112 Will newspapers be simple resellers of third-party stand alone search offerings or do you envisage more strategic plans?

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