BellSouth Announces It Has Hit 20M Monthly Searches

BellSouth put out a press release today quoting BAPCO CEO Ike Harris announcing that the company’s RealPages.com IYP site has reached 20 million monthly searches. The press release also claims that search traffic has grown by 18 percent from 2004 to 2005.

You can read the full press release here.

The announcement seems to be part of a wave of activity by YellowPages.com and its owners, BellSouth and SBC, as they move toward the launch of the new YellowPages.com site, expected later this year. There seems to be a sense of urgency to establish YPC and its owners’ online bona fides. As noted in an earlier post, YPC has launched an updated SmartPages.com site, and has given SBC’s ad agency, GSD&M, the account for an estimated US$4 million ad campaign to help put YPC on the map.