Verizon Launches PPCall

This article spills the beans before the official announcement (today). The system is Verizon's own, for which it is reportedly seeking a patent. Other IYPs will likely follow. Here's the release. The most recent Local Commerce Monitor (SME) data to…

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Dueling Directory Visions

In one corner is Yellow Pages Association president Neg Norton, who writes about the profile of consumer-users of IYP products (based on the assn's earlier study with comScore). Norton extolls the advertiser benefits of IYPs vs. search engines (more qualified…

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Dogpile Adds MSN to Metasearch

As others have already reported, InfoSpace's Dogpile metasearch engine added MSN Search to its layered results. Here's a visual tool where users can compare the uniqueness of search results across the major engines. Dogpile, with its ability to segregate results…

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Danger Ahead Rupert Murdoch

News Corp.'s purchase of social networking and music promotion site MySpace could only have been motivated by a desire to acquire social networking/community tools and the teen/young adult demographic that frequents the site. This AP article suggests that Murdoch may…

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