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	<title>Comments on: Black and Yellow and Read All Over</title>
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	<description>LOCAL MEDIA WATCH. The Nexus of All Things Local</description>
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		<title>By: JFK</title>
		<link>http://staging.blog.biakelsey.com/index.php/2005/08/19/Black-and-Yellow-and-Read-All-Over/comment-page-1/#comment-24</link>
		<dc:creator><![CDATA[JFK]]></dc:creator>
		<pubDate>Tue, 18 Jan 2005 00:00:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-24</guid>
		<description><![CDATA[Following was listed in eLink:

Yellow Book USA, the fifth largest publisher in the USA, will be publishing a Pub Co 999 prototype directory for the Lynchburg, VA area in July, 2005.  The Lynchburg, VA directory (104358) will be closing April 15, 2005.  This directory will overlay four utility directories (see below).  It will be delivered to 108,500 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising â€œfreeâ€ with no future obligation in this directory.  This means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the Lynchburg Yellow Book, published by Yellow Book USA.  Display, Space Listings, and Trademarks will convert to half price in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk.  

 

This prototype offer is NOT available under the â€œAttorneysâ€ heading.

 

This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  All paid item codes and rates appear in Rates &amp; Data.  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a â€œfree prototype orderâ€ or a â€œpaid order.â€]]></description>
		<content:encoded><![CDATA[<p>Following was listed in eLink:</p>
<p>Yellow Book USA, the fifth largest publisher in the USA, will be publishing a Pub Co 999 prototype directory for the Lynchburg, VA area in July, 2005.  The Lynchburg, VA directory (104358) will be closing April 15, 2005.  This directory will overlay four utility directories (see below).  It will be delivered to 108,500 homes and businesses.  All national advertisers currently advertising in one of the source directories will be offered the same unit of advertising â€œfreeâ€ with no future obligation in this directory.  This means if your client has a half page ad in one of the source directories, they are eligible for a half page ad in the Lynchburg Yellow Book, published by Yellow Book USA.  Display, Space Listings, and Trademarks will convert to half price in year 2, and full rate in year 3.  Listings and Trade Listings convert to full rate in year 2.  You will need to transmit the order and send the appropriate artwork on disk.  </p>
<p>This prototype offer is NOT available under the â€œAttorneysâ€ heading.</p>
<p>This is a National-only prototype.  Local advertising will be paid.  Ad seniority dates will be set based on this first issue.  Free prototype ads will appear after paid advertising (local or national).  If you would like to secure the best space positioning for your client, please use standard item codes on your orders (no F prefix).  All paid item codes and rates appear in Rates &amp; Data.  Paid orders will be billed upon publication.  We ask that all orders for this directory contain an advice line indicating whether the order is a â€œfree prototype orderâ€ or a â€œpaid order.â€</p>
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