Mainstreaming Online Video

First there was Live 8 and now the Space Shuttle: "Nearly 433,000 people simultaneously watched NASA's webcast of this week's space shuttle launch."

The significant difference between watching this type of event on conventional TV and online is that online you can be targeted by advertisers on the basis of the content and your geography. But if IPTV does come to pass, then your TV becomes a vehicle for Internet delivery and vice versa.

The very simple point here is that these two recent events show that online video is rapidly becoming a mainstream phenomenon.