Comments on: Searching for Quality, Marchex Buys IndustryBrains http://staging.blog.biakelsey.com/index.php/2005/07/28/Searching-for-Quality-Marchex-Buys-IndustryBrains/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Justin http://staging.blog.biakelsey.com/index.php/2005/07/28/Searching-for-Quality-Marchex-Buys-IndustryBrains/comment-page-1/#comment-345 Thu, 28 Jul 2005 00:00:00 +0000 #comment-345 >>The motivation behind the IndustryBrains acquisition is undoubtedly to bring more [b]quality and vertical targeting [/b] into Marchex’s proprietary search-distribution network.

Yes, [b]plus[/b] some other significant factors:

1. Owning the ad serving process
2. Owning more of the advertising dollar

When you [b]own the inventory[/b] everything changes. Ad these properties to the Enhance Network, and one begins to get the picture that Traffic Leader is less about aggregation and fulfillment and more an ad network. At least margin consideration would suggest so.

]]> By: Doug Mehus http://staging.blog.biakelsey.com/index.php/2005/07/28/Searching-for-Quality-Marchex-Buys-IndustryBrains/comment-page-1/#comment-346 Thu, 28 Jul 2005 00:00:00 +0000 #comment-346 Good summary and brief analysis, Greg. Not much mainstream press attention given to this story so I blogged it (with my own added analysis, of course). I wanted to point out a typo in your first paragraph you should correct. `IndustryBrians' should be `IndustryBrains'. Kind of a crucial error, eh? 😉

Cheers,
Doug

]]> By: Greg http://staging.blog.biakelsey.com/index.php/2005/07/28/Searching-for-Quality-Marchex-Buys-IndustryBrains/comment-page-1/#comment-347 Thu, 28 Jul 2005 00:00:00 +0000 #comment-347 Thanks Doug for the catch re the typo and Justin for the additional analysis.

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