Comments on: Snap Rides Click Fraud's Coattails http://staging.blog.biakelsey.com/index.php/2005/07/20/Snap-Rides-Click-Frauds-Coattails/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Greg http://staging.blog.biakelsey.com/index.php/2005/07/20/Snap-Rides-Click-Frauds-Coattails/comment-page-1/#comment-337 Wed, 20 Jul 2005 00:00:00 +0000 #comment-337 PPCall isn't going to display an actual phone number — it requires a unique phone number for tracking purposes. Billing would be automatic and based on call duration; merchants can argue with vendors later about whether charges were justified. But the system isn't based on whether the leads actually turned into business.

The merchant temptation in the PPCall scenario is "call me back on this number" to beat the system; however, they generally won't have any way of knowing where the call came from until the tracking data are delivered later or reviewed later by the merchant online.

]]> By: D http://staging.blog.biakelsey.com/index.php/2005/07/20/Snap-Rides-Click-Frauds-Coattails/comment-page-1/#comment-336 Tue, 19 Jul 2005 00:00:00 +0000 #comment-336 SME self reporting/integrity also comes into play in the Pay Per Call model; Calls may be logged, but is business generated tracked/reported? The SME instinct to under estimate/report business generated through directional advertising helps fuel directional properties' quest to develop tracking systems, such tracking systems, however, may not always be in the complete long term interest of SMEs. The Pay Per Call system, for example, does not always display SMEs’ real phone numbers.

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