Comments on: Play It Again, Sam? http://staging.blog.biakelsey.com/index.php/2005/06/30/Play-It-Again-Sam/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Andreas http://staging.blog.biakelsey.com/index.php/2005/06/30/Play-It-Again-Sam/comment-page-1/#comment-113 Fri, 25 Mar 2005 00:00:00 +0000 #comment-113 The radio industry did not invest enough in the business intelligence they depend on. Intelligence required to decide where in the technology dimensions to invest.
A “Play it again” mindset dominated the Yellow Pages Industry in general over the past decade. But the technology is for itself just a transport vehicle. Smart utilisation of new technology is the real leverage for leadership.
Leadership to be doomed soon in some places.

Changes in the industry were pain driven and not proactive, “cannibalisation” is still the fear-word.
Finally, hope is not a strategy. Hope is a flat behavior pattern as well as pricing and revenue models are still flat. Hence, Yellow Pages have to escape flatland to co-lead this trend.

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