Comments on: Online Papers Encounter Complexity, Competition Not Found Offline http://staging.blog.biakelsey.com/index.php/2005/06/06/Online-Papers-Encounter-Complexity-Competition-Not-Found-Offline/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Greg http://staging.blog.biakelsey.com/index.php/2005/06/06/Online-Papers-Encounter-Complexity-Competition-Not-Found-Offline/comment-page-1/#comment-260 Mon, 06 Jun 2005 00:00:00 +0000 #comment-260 It's easy for the papers to plug in AdSense and they get money for it w/o any effort. What they should of done is set up a newspaper ad network (sort of what Real Cities largely unsuccessfully tried to do) and served newspaper advertisers exclusively.

Hindsight is 20/20.

]]> By: D http://staging.blog.biakelsey.com/index.php/2005/06/06/Online-Papers-Encounter-Complexity-Competition-Not-Found-Offline/comment-page-1/#comment-261 Thu, 02 Jun 2005 00:00:00 +0000 #comment-261 Are newspapers (LA Times, NY Times…) further diluting the value they provide to their advertisers by placing Google text ads in the online versions of their newspapers? At nytimes.com, these 2 boxes abut each other: “Our Advertisers” and “Ads by Google”. By placing Google ads in their publications, newspapers seem to be both capitulating and dealing themselves further blows by promoting their online competition. In any instance, it seems that local advertisers are being shortchanged; they may receive impressions/clicks, but the quality of the leads seems dubious.

http://www.nytimes.com/2005/03/23/dining/23fult.html?pagewanted=2&ei=5090&en=0125bfc94be59785&ex=1269234000&partner=rssuserland

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