Comments on: Yahoo! Tries to Get into the 'Mindset' of the User http://staging.blog.biakelsey.com/index.php/2005/06/01/Yahoo-Tries-to-Get-into-the-Mindset-of-the-User/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Greg http://staging.blog.biakelsey.com/index.php/2005/06/01/Yahoo-Tries-to-Get-into-the-Mindset-of-the-User/comment-page-1/#comment-242 Wed, 01 Jun 2005 00:00:00 +0000 #comment-242 Bottom line: it has to be simple. I agree with your statement that local and the willingness of people to enter modifiers may be a something of an indicator for their willingness to get involved with specifying additional information as part of the search.

It's still early in the modifier game however, as people are still learning about Google and Yahoo local. So the jury's still out on that one, although local search is clearly growing.

This one (Mindset) will be interesting to watch. Yahoo's MySearch was radically improved when it became MyWeb. I expect them to improve this and ultimately integrate it into their general search offering.

]]> By: D http://staging.blog.biakelsey.com/index.php/2005/06/01/Yahoo-Tries-to-Get-into-the-Mindset-of-the-User/comment-page-1/#comment-243 Sat, 28 May 2005 00:00:00 +0000 #comment-243 Yahoo’s development of a specialized search application which asks users to explicitly identify buy cycle search qualifiers recalls search engines’ investments in redirecting users to specialized local searches requiring local qualifiers. Data on Yahoo Local, Google Local successes (or not) in soliciting and training users to use their local applications for local searches rather than their generic search boxes may provide insight into the viability of strategies requiring focused user inputs and efforts.

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