I read today about a very interesting experiment that the Boston Globe, which is owned by the NY Times, is trying. According to Editor & Publisher, The Globe is going to auction the front half-page ad in its Sunday jobs…
The question is, why can€™t the big telco publishers participate in the revenue growth? If the U.S. Military Academy that trained Generals Grant and Lee can change to meet the needs of their country, surely telco publishers can change to…
Late last year Yahoo! Search Marketing (then known as Overture) conducted a study with comScore to capture, among other things, the influence of search on purchases in the Consumer Electronics/Computers category. The bottom line was that search had a powerful…
The search world is like a hydra and video is one of the heads. Yahoo!, AOL, Google and other competitors are jockeying for position in the emerging online TV/video sector. See Stefanie Olsen's write-up. Tonight Yahoo! Video Search formally launched.…
There have been several interesting stories over the past couple of days (including in the WSJ and NY Times) about how circulation and subscriptions are declining at major print newspapers, such as the Tribune Co.'s Los Angeles Times and Chicago…
Like Yell in the U.K. two weeks ago, Dex Media becomes the latest directory publisher to provide its local advertiser database to a major search provider. In Yell's case it was Google Local U.K. In this case it's Yahoo! in…
Backfence went live tonight in McLean and Reston, VA. I previously wrote about Backfence's "hyper-local" strategy. It's a very interesting strategy (comprehensive local site, relying heavily on user-generated content) and will be one to watch. There are those who will…
