Click Fraud: The PR Problem Continues
Saw this today: Lostclicks.com. It's been set up by the lawyers in the click fraud class action.
TV Moving from 'Reach' to 'Targeting'
Largely because the Internet (and cable, which started it all), television will be forced to move from reach to targeting. (See related online broadband "channels.") It's somewhat more complicated than that statement suggests, but, directionally, that's what's going to happen.…
NYTimes to Charge for Content
The Gray Lady will introduce "TimesSelect" in September. TimesSelect will require users to pay $49.95 annually to get access to "Op-Ed and news columnists on NYTimes.com, easy and in-depth access to The Times's online archives, early access to select articles…
TV, the Internet and Broader Market Trends
Take a look at Chris Gaither's LA Times now widely circulated piece about how the Web is stealing advertising from TV. Competition from online and cable, declining audiences, rising prices and a lack of accountability are a kind of perfect…
Google Around the Globe
Google CEO Eric Schmidt told shareholders in Google's first annual meeting that the company would focus on developing overseas markets, where growth is outstripping the U.S. Approximately 66% of Google revenues are generated from U.S.-based advertisers. Currently, most of its…
Dateline: EADP Roma
The nature of local search and its potential for usurpring the strong position Yellow Pages holds here in Europe dominated the morning session at the EADP's spring meeting in Rome. Jean-Marie Guille, who runs online directories for France's PagesJaunes, laid…
Social Networking Meets Mobile Local Search
Google acquires Dodgeball. More from Loren Baker at Search Engine Journal. Yet more from ClickZ and from PC World. Twenty-four hours ago almost no one had heard of this company/site and now you can't get it to come up 'cause…
Top of the Heap? Supermarkets and Ample Leg Room
At any rate, what is germane to this blog is that Harris asked about online search engines, Internet service providers and online retailers, all of whom did pretty well with 79%, 72% and 70% of adults saying they are doing…
Mom's Day Online Spending Drivers
VeriSign, the e-commerce infrastructure provider, announced that Mother's Day-related spending hit US$4.4 billion this year, during the period from April 25 through May 8. That represented a 24% increase over Mother's Day 2004. I didn't see a detailed category breakdown…
Yell the Best Buyer for TWP
Here is a snippet of what we have to say about the Yell acquisition of TransWestern Publishing in an Advisory that will be issued tomorrow to clients of The Kelsey Report: "...a private equity buyer might have found it difficult…
Overture Formally Rebranded
Although it was announced in January, Yahoo! has formally rebranded Overture as Yahoo! Search Marketing (wisely apparently dropping the "solutions" from the name [YSMS]). Local figures prominently on the new site.
The Trademark Tango
The two U.S.-based trademark actions against Google (Geico, American Blinds) are being allowed to proceed to discovery. Discovery is a phase of litigation after the initial documents are filed that requires the parties to exchange information and, as the term…
User Generated Content on Local Radio
Here's the online moving offline -- "podcasting" on local San Francisco radio. CNET has the story.
'TV Advertising' of the Future
There's a way in which the breakdown of traditional advertising (at least on TV) may result in more interesting/thoughtful ads online. Two such examples are BMW's "Respect" campaign and the parody film "Store Wars" promoting organic food. This is ad…
Blogs Not Such a Big Deal?
The spin being given to a new report by Pew and marketing firm BuzzMetrics entitled, €œBuzz, Blogs and Beyond: The Internet and the National Discourse in the Fall of 2004" is that blogs have not displaced traditional media in terms…
Yell to Buy TransWestern
Yell (owner of U.S. directory publisher YellowBook USA) has entered into an agreement to buy TransWestern. Here's the press release. More later.
Reuters Inks Distribution Deal with AOL's Singingfish
From the AOL press release: Reuters and AOL's Singingfish announced today that the industry-leading Singingfish video and audio search engine will have access to Reuters extensive video content. Hundreds of breaking and archived news clips produced by Reuters global news…
Dogpile's New Tricks
InfoSpace launched a new version of its Dogpile metasearch engine. The new site, which is cleaner, more prominently highlights the fact that it delivers results from Google, Yahoo! and Ask Jeeves and also suggests ("Different Engines, Different Results") that it…
Search: The Middle Way
With apologies to Buddhism, new empirical data from Yahoo! Search Marketing suggest that search is a "middle path," between branding/awareness and direct response and probably most effective when combined with other advertising -- in particular display advertising. The study I…
Local TV Stations Form Ad Network
WorldNow, a technology vendor, and a network of almost 150 local TV news sites, have formed the Local Media Network (LMN). The network claims it has a combined 20 million monthly unique visitors and will be represented in 34 of…