Comments on: MS Office a Metaphor for Search Roadmap? http://staging.blog.biakelsey.com/index.php/2005/05/31/MS-Office-a-Metaphor-for-Search-Roadmap/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: D http://staging.blog.biakelsey.com/index.php/2005/05/31/MS-Office-a-Metaphor-for-Search-Roadmap/comment-page-1/#comment-240 Tue, 24 May 2005 00:00:00 +0000 #comment-240 You have noted in the past that the bottom line in search advertising may be “buy short, buy long…buy everything”. A stratification of ad inventory along a buy cycle architecture could further strengthen large enterprises’ category ownership rather than open up inventory for SMEs. Kevin Ryan’s discussion of search engines’ disabling of keywords suggests there is currently more targeted, lower priced inventory than is made available.

]]> By: greg http://staging.blog.biakelsey.com/index.php/2005/05/31/MS-Office-a-Metaphor-for-Search-Roadmap/comment-page-1/#comment-241 Tue, 24 May 2005 00:00:00 +0000 #comment-241 Touche. It was an idea I had yesterday and I'm just "putting it out there." Haven't really thought through all the implications on SMEs.

Whatever the case, these guys have to make room for the SMEs in one form or another since that's where the volume is. But I suspect intermediaries will be the ones worrying about inventory and placements, since that's how most SMEs will get into search.

I think all the mapping stuff is pretty interesting — it should help build out local, which, in the end, will be good for SMEs notwithstanding the efforts of large entities to co-opt it.

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