Comments on: The Gap Between Usage and Revenues http://staging.blog.biakelsey.com/index.php/2005/05/05/The-Gap-Between-Usage-and-Revenues/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: D http://staging.blog.biakelsey.com/index.php/2005/05/05/The-Gap-Between-Usage-and-Revenues/comment-page-1/#comment-172 Thu, 05 May 2005 00:00:00 +0000 #comment-172 Neal,

Some local alternative weekly free publications are getting thinner by the week. Editorial content seems to be decreasing, however, rather than total advertising (lucrative, back of the paper "adult" advertising seems to be increasing). Is such a model sustainable? Will consumers continue to pick-up the "editorial" publications if they become mostly advertising vehicles?

]]> By: Greg http://staging.blog.biakelsey.com/index.php/2005/05/05/The-Gap-Between-Usage-and-Revenues/comment-page-1/#comment-170 Wed, 04 May 2005 00:00:00 +0000 #comment-170 In response to this post, someone sent me a note that print newspaper revenues in fact not as strong as I represented and that margins were falling.

Whatever the truth about print, it's clear that online is the bright spot/growth area for the industry.

]]> By: Neal http://staging.blog.biakelsey.com/index.php/2005/05/05/The-Gap-Between-Usage-and-Revenues/comment-page-1/#comment-171 Wed, 04 May 2005 00:00:00 +0000 #comment-171 Classified revenue might have less to do with circulation since when someone is looking for a specific item – a job, a house, a used piano – they might well go pick up a newspaper for a couple of days from a rack or stand. Just because circulation is down does not mean that the printed newspaper classifieds never get seen. It just means it might be easier for me (if I am connected and aware) to go online to find the job, house or used piano than finding a newspaper rack or stand.

If Yellow Pages circulation (or possession) were down, and we don't know if it is or isn't, it would be more problematic – there is no rack or newsstand from which you can find a current Yellow Pages if the need for a plumber or roofer arises.

In both cases, circulation (NP) or possession (YP),any substantive decline cannot have a happy ending.

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