Comments on: Go Pages Left with No Where to Go http://staging.blog.biakelsey.com/index.php/2005/04/07/Go-Pages-Left-with-No-Where-to-Go/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Bobbi http://staging.blog.biakelsey.com/index.php/2005/04/07/Go-Pages-Left-with-No-Where-to-Go/comment-page-1/#comment-144 Thu, 07 Apr 2005 00:00:00 +0000 #comment-144 The differences basically revolve around content, distribution and advertising. Companion directories often have the same information as the full-size directory whereas a mobile directory will have only select headings targeted at mobile users â€" restaurants/take out, auto services, etc. With regards to distribution, companion books often have much larger distributions than mobile directories and may be packaged with the full-size directory during distribution. The mobile directories’ distribution is often determined by geographic and demographic factors or the directories are available for free at telco parent’s wireless stores, at shopping centers, chamber of commerce’s, etc. Lastly, to advertise in a companion book often times a business must first be an advertiser in the full-size directory whereas some publishers treat mobile books as stand alone ad products.

The similarities are that they are both usually a smaller size book in terms of its dimensions and are intended to be used by mobile users.

Of course, features and definitions may vary by publisher.

]]> By: Donny http://staging.blog.biakelsey.com/index.php/2005/04/07/Go-Pages-Left-with-No-Where-to-Go/comment-page-1/#comment-145 Wed, 06 Apr 2005 00:00:00 +0000 #comment-145 What is the difference between a companion directory and one of these? Size of book or type? No White Pages?

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