http://staging.blog.biakelsey.com/index.php/2005/03/31/London-Times-Reports-Yell-to-Make-Play-for-TWP/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2005/03/31/London-Times-Reports-Yell-to-Make-Play-for-TWP/comment-page-1/#comment-129 Tue, 29 Mar 2005 00:00:00 +0000 #comment-129 I would say that Yellow Book has a tremendous online opportunity, and the more they fill in their national footprint, the bigger the opportunity becomes. That said, they have much work to do in order to capitalize on that opportunity.

]]> http://staging.blog.biakelsey.com/index.php/2005/03/31/London-Times-Reports-Yell-to-Make-Play-for-TWP/comment-page-1/#comment-130 Tue, 29 Mar 2005 00:00:00 +0000 #comment-130 It will be interesting to see what yellow book does online. They don't have much of a presence or strategy right now.

]]> http://staging.blog.biakelsey.com/index.php/2005/03/31/London-Times-Reports-Yell-to-Make-Play-for-TWP/comment-page-1/#comment-131 Tue, 29 Mar 2005 00:00:00 +0000 #comment-131 Yell is doing good things with online YP and search while YellowBook doesn't seem to think that print is really declining. Transwestern hasn't made much of an investment either although they are making money at it (for now). If YellowBook does this deal, they need to make a serious effort in online. Will they do that or will they turn into a company with an incumbant's mentality?

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