Comments on: An Outsider's View of Yellow Pages http://staging.blog.biakelsey.com/index.php/2005/03/25/An-Outsiders-View-of-Yellow-Pages/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Andreas http://staging.blog.biakelsey.com/index.php/2005/03/25/An-Outsiders-View-of-Yellow-Pages/comment-page-1/#comment-107 Fri, 25 Mar 2005 00:00:00 +0000 #comment-107 Conventional wisdom is what Kennard offers. Distinctions in the strategy wording are often made to cover the perplexity in periods of quantum step changes. And the shifting user behaviour in local search is not conventional.

The omnipresent “value story” is a paradigm of sales as stories to tell. But complex sales will need solutions to provide, you are at the point. “Product” is still the analog, not “value proof” or user centricity in favour of the investing advertiser.

The new culture for the industry is not a self-fulfilling prophecy which will realise itself next autumn. Change management is the art to be learned.

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