Comments on: SBC Takes Aim at Competitors in New Ads http://staging.blog.biakelsey.com/index.php/2005/03/11/SBC-Takes-Aim-at-Competitors-in-New-Ads/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: JT http://staging.blog.biakelsey.com/index.php/2005/03/11/SBC-Takes-Aim-at-Competitors-in-New-Ads/comment-page-1/#comment-79 Fri, 04 Mar 2005 00:00:00 +0000 #comment-79 Shouldn't the industry be focused on promoting Yellow Pages as a consumer medium rather than "dissing" each other.

The AdWeek article, based on what you described, seems to take for granted that consumers have a favorable view of the print product. That may not be as true today as it was even a few years ago. And the intensity of competition may be indirectly making that worse.

I think they need to restore some confidence in the product itself as a valuable source of local business information.

]]> By: Charles Laughlin http://staging.blog.biakelsey.com/index.php/2005/03/11/SBC-Takes-Aim-at-Competitors-in-New-Ads/comment-page-1/#comment-80 Fri, 04 Mar 2005 00:00:00 +0000 #comment-80 I agree that the industry is better served by promoting the category than promoting a brand and the expense of another. As I read the comments made in the article, and perhaps did not convey effectively, was that a key assumption driving the creative is that consumers once had a favorable view of the printed product, and that view needed to be re-inforced, if not restored.

]]>