Wither Friendster?

Gary Rivlin wrote an interesting piece in today's NYTimes about Friendster's fortunes and how it's been eclipsed by MySpace in the critical 18 to 29 demographic.

That demographic, right now, is Friendster's entire value proposition to advertisers. The article suggests a major partnership is coming and profitability is just a quarter away. But Friendster is the quintessential social networking site chasing a business model. In contrast, Insider Pages, Tribe.net and even LinkedIn have clear or relatively clear models. The challenge for them is execution. Friendster's is even more basic.

Let's see if the social network pioneer's business can transform or is exhausted in the next six months.