Comments on: 'Guaranteed Clicks' Marketing Penetrating Below Top Tier YPs http://staging.blog.biakelsey.com/index.php/2005/02/09/Guaranteed-Clicks-Marketing-Penetrating-Below-Top-Tier-YPs/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Greg http://staging.blog.biakelsey.com/index.php/2005/02/09/Guaranteed-Clicks-Marketing-Penetrating-Below-Top-Tier-YPs/comment-page-1/#comment-39 Mon, 07 Feb 2005 00:00:00 +0000 #comment-39 Warren:

Agree. Fulfillment is THE issue with these products.

]]> By: Warren Kay http://staging.blog.biakelsey.com/index.php/2005/02/09/Guaranteed-Clicks-Marketing-Penetrating-Below-Top-Tier-YPs/comment-page-1/#comment-40 Mon, 07 Feb 2005 00:00:00 +0000 #comment-40 The challenge with selling bundled clicks, is knowing where the market is going. Most sales organizations that are selling fixed priced click or call bundles, to SME's, have realized they can sell it; what about the fulfillment?
With limited inventory the risk of substantial ppc increase is real. How many sellers have built this risk into their models?

]]> By: Dick Larkin http://staging.blog.biakelsey.com/index.php/2005/02/09/Guaranteed-Clicks-Marketing-Penetrating-Below-Top-Tier-YPs/comment-page-1/#comment-41 Mon, 07 Feb 2005 00:00:00 +0000 #comment-41 Of all independent publishers in the US, Ambassador has been pushing harder than anyone on the clicks and calls. This is a sharp, competitive company that understands that you can not help an SME market their business online unless you've packaged the products making it easy for them to buy.

I've been watching Ambassador operate, and they are very quick to tweak the product offering in order to find the proper balance.

This current iteration is another step along the progress of moving this forward.

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