YP.com Wants You to Click Less and Live More

AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is touting several features of the new design, which it says has been vetted extensively in consumer testing. These include:

— The ability to set and change the user location easily

— A design that allows different types of search — quick find, browse and compare, and discover things you weren’t aware you were looking for

— A structure built around three broad categories — Eat (restaurants, gourmet shops), Play (golf courses, local events) and Live (veterinarians and carpet cleaners)

— A visually engaging approach, that incorporates vivid images, breezy copy and content feeds (including news and weather feeds from fwix) to promote the discovery aspect of the search experience

Click here to read the rest of this post on our Global Yellow Pages blog.