Vertical Customer Acquisition, Retention Is Focus of July 27 Webinar

We’re taking part in a good webinar next Tuesday at 10 a.m. Pacific dedicated to the acquisition and retention of vertical classified advertisers. The webinar is hosted by ATG, which provides a wide range of commerce tools for SMBs.

I will provide the lay of the land in classified trends followed by a case study from Courtney Chalmers, director of marketing and brand management at Dominion’s BoatTrader.com. Chalmers will be joined by Scott Spears, call center director, Trader Media.

Ryan Hoppe, director of marketing of ATG Optimization, is the host.

Sign up here.

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